A business logo, representative of the company’s vision and outlook, is a core differentiator for any online business and its brand building exercise. A powerful logo can establish a strong perception of the company, while a poor one can end up creating negative or unfavorable public image. Hence, it is imperative to design internet logos that are compelling and can create recall value for the company.
Features of an effective internet logo
Since the online business is a very competitive market, your business logo must stand out among your competitors and should be able to create a lasting first impression. Your internet logo must be innovative and unique. Get an idea of what type of logos are already in use and ensure that your logo is not clichéd. Complicated logos should be avoided as it may fail to create a high recall value. The logo must be simple yet catchy and should ideally contain at least one outstanding feature that distinguishes it from the others. The logo must be representative of the products or services being offered by your company without portraying a literal representation. You can use an image for the logo or a combination of an image and text to communicate with your clients.
Logo as an important medium of brand building
A logo is a powerful business tool which can help your business scale new heights. Hence, you must use it on all your business stationery like letter heads, business cards and advertising materials and of course your website. Another very effective way of using your internet logo and generating more business is by advertising on websites of other company’s which are regularly used by your target audience. For instance if you are operating an online ticketing website, you can advertise on airline portals, hotel booking portals and tourism portals among others. This will ensure that your potential clients are aware of your company and will visit your website for the services you offer.
Internet Logo Test Run
Internet logos should be test run once they are created before finalizing the design. To test run your logo, print the logo in different sizes and view it from different angles and distances. Visualize how it will look on your website and other stationery and do make changes as may seem necessary. Once you have finalized your logo, you should trademark it, so as to safeguard it from duplication. Internet Logo.