How Article Marketing Works
Article marketing has been one of the most effective ways of generating target traffic, obtaining inbound links and of course, improving your search engine rank. However, if you are aiming to get your site on the first page of Google, which is one of the biggest search engines, it’s time you altered your approach to article marketing.
With the implementation of Google’s new search algorithm, Google Panda, the basic concepts of how article marketing works have been altered. The best part about these alterations is that your modified article marketing techniques work well with other search engines as well.
Originality is the solution to how article marketing works
In the new article marketing scenario, originality and high quality rule. So discard your old article spinning ways and shift to providing original content to your users. Automatic submissions also do not give expected results anymore.
To put it differently, the new approach is to put in more manual work rather than go for automation. This applies to submissions as well as spinning. Unique articles that are submitted to the best article directories will still get you excellent results.
Reserve some articles for giving away
In other words, do not sell all of your articles. Reserve some and give them away for free. These kinds of articles will get you a lot of positive feedback. Guest blogging is a great example. If you are looking for inbound links, giving away helps ultimately.
Carefully write the articles that you plan to give away and ensure the highest quality. It is general conception that experts who really want to share their knowledge and expertise do not bother about selling articles. So try being charitable and enjoy the response that you receive.
Content matters first, keywords come later
Sure, keywords are the basis of how article marketing works. But content was, is and will remain the king, more so in the new regime. When you write your articles, use keywords contextually. Such articles are pleasing and informative for readers.
Since you also include keywords, they are beneficial from a SEO point of view. Do not obscure the focus of your article in an attempt to make a keyword central.
At the end of the article, always place a backlink pointing back to your website. Use suitable anchor texts for backlinking. Since some of the article directories do not allow addition of keywords within an article, you can add a summary at the end and insert your hyperlinks in it.
Title is important
While a backlink is a highway that routes readers to your website, the title of your article is a beacon that brings them to your write up. So never underestimate the importance of providing a good title. The title of your article should arouse curiosity in the reader. You can optimize the title by including a keyword in it. To make it more SEO friendly, restrict titles to 60 characters.
Article marketing is not going out of fashion at any time. It is here to stay and will persist. All you have to do is understand how article marketing works in the changing SEO scenario and alter your strategies.
Web Industry has a team of professional article writers and a strategy to drive organic traffic to your site through article marketing. Contact us today. How Article Marketing Works.