The Internet has forever altered the way patients shop for health services through medical website . Your website is now your most important marketing tool, so make sure it provides outstanding value for your patients and your company or practice.
Here are some ways in creating a better and effective medical website.
1. Focus on What Matters
Get them to the Website with great organic SEO (Search Engine Optimization) and then keep them there (and convert them into a client) with contact forms, and other tools. A great design improves your ability to attract visitors, generate inquiries, and support existing patients.
2. Avoid Sites that look great but lack good SEO
We all appreciate elegant design, but “original” websites built from slow loading huge graphics and flash animation are sometimes not worth the high price tag. Find vendors with strong medical and technical expertise. They are more likely to provide the best set of tools to force success from other projects, including beautiful design templates that can be customized to your liking while saving you money.
3. Bigger is Better
Search engines (e.g. Google) reward websites that produce lots of fresh, relevant content. Fresh content should be updated into your site on a regular basis. This will do wonders to establish you as a leader in your area to the search engines and deliver fresh and interesting content to keep you visitors coming back often. Large websites with large amounts of new and developing content are better than small websites, and fresh content is better than old content. Consider adding a Blog to your Website and keeping it updated with regular posts (articles related to your medical Website).
4. Broadcast Your Expertise
Patients go to WebMD and Wikipedia because most medical experts don’t have helpful content on their site. If you hate the word “blog” then call it something else. But do it. Blogging is the most cost-effective way to add valuable content to your site, and it’s an excellent way to bolster your reputation as an expert in your field.
5. Get Found
Search engine optimization (SEO) works better and is more cost affective than any other marketing expense. It improves your search rankings, which increases the traffic to your site. At the very least, invest in a website platform with automated SEO capabilities. If you have the budget, hire a professional firm to create more sophisticated SEO strategies as well as write articles for your blog. You will always have the opportunity to approve or alter the articles they write but let them write and get that content on your site and your rankings high with the search engines!
6. Focus on your core competence
Engaging an IT resource that can deliver on a cost affective website that includes a blog, great SEO and regular maintenance and updates. Outsourcing everything but your core competencies will allow you to focus on your competitive advantages and wow your customers with world class service. Leave the Web marketing to the experts and focus on managing your company and client relationships.
7. Go Paperless
Handling paper documents is costly and irritating. Try to capture as much data electronically as possible. Most back-end software applications can integrate with your website, allowing patients to submit information online at their convenience. For everything else, invest in a website with integrated online forms that are interconnected to a database. This will allow you to query and even market to your users who have previously registered and used your Website contact (or submission) forms.
8. Measure and Evaluate
Remember point #1 … focus on what really matters. If your goals are to attract more visitors, generate more inquiries, and support more patients, then those are the metrics you should track. Your Website should make your bottom line look better with the leads it generates and the customer service it provides. Medical Website.