Getting the Most from A Scientific Website

Some of the ways to get the most from launching a scientific website include the following:

Scientific Website Benefits

1. Far Cheaper and Much More Flexible Than Print Advertising

The Internet is very different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed and you will reach a wider audience on the Internet than in any other media.

This is not to say that you shouldn’t use other forms of advertising at all.   Actually, a great strategy is to entice people to visit your website and find out about your company and potentially open a dialogue  between the themselves and  you.

2. Market growth

The Internet has allowed businesses to rupture through the geographical barriers and become easily reached, virtually, from any country in the world by a potential client that has Internet access. In fact, a strong Internet presence is synonymous with market growth and gaining new clients.

3. Diversify Revenue Streams

A website is not just a medium for representation of your company, it is a form of media from which everybody can obtain information in various formats. You can use this media and the flexibility of the Web and all the great software tools, to sell advertising space to other businesses while further promoting your own brand and diversifying revenue streams.

Some business have developed (As part of their Web marketing strategy) a creative way to include other businesses and increase revenues by posting a list of business services on their Website and charging the listed businesses a fee to be listed in their corresponding category.

4. 24 – 7 – 365 access to all.

Your Website will work for you as the best sales person you ever had. Operating 24 hours a day, seven days a week and 365 days a year; your Website will be the most popular method of people finding you and contacting your business from anywhere, at any time.

5. Offering Convenience

One of the greatest advantages for a scientific Website is the conveniences that can be offered. Your Website visitors should be able to quickly find anything and anyone associated with your organization on your Website. It is expected of any corporate scientific Website to offer convenient features such as “Search Options”, “Driving Directions”, multiple contact methods such as “RFQ”, “RFP”, General Contact forms and more. All of these conveniences on your site are some of the reasons that scientific Websites can be a convenient tool to your clients.  By offering convenience, a point of reference and a strong element of customer service, you will add value to your offering and your customers will experience a higher level of satisfaction while actually increasing your business efficiencies.


6. Add Value and Satisfaction

Your website can add value in other ways too, by featuring tips, frequently asked questions, advice on relevant topics and general interest content, you can  wow your customers with compelling content. This will also help them not only to remember you better but to consider you as an expert in your field and thus reward you with the due reward of their business and repeat trafficking of your Website.

7. Standardized Sales Performance

Unlike dealing with people, your Website is a perfect environment for consistency, testing and quantifying results automatically. This can be done with measurements frequently used with Websites such as Google Analytics (A free tool provided by Google) and by adjusting content to optimize your targeted clients by geography and areas of interest. By looking at which approaches pitches have worked in the past and those which have not, you can fabricate the ultimate sales tool  (and messages) with your website.

8. Improve credibility

A website gives you the opportunity to tell potential customers who you are and why they should do business with you.  Why you deserve their trust and confidence should be evident in the design of your Website and your credibility should be woven into every page of your scientific Website.

In fact, many people use the internet for pre-purchase “research”. They research you online first before ever contacting you and use your Website as a gauge to determine if you are credible enough to do business with.  More and more, people rely upon online reviews and feedback for product brands, companies (and sites) to base their purchasing decisions.

9. Promoting your  Brick  and  Mortar  Presence

Your Website is the best way to advertise your Brick and Mortar presence and provide all sorts of lead ins and incentives to drive your clients directly to your physical locations.

Among the tools you can incorporate on your site to promote your Brick and mortar are:

  • Maps
  • Printable Coupons
  • Virtual tours
  • Product Information Sections
  • Promotions
  • Contact forms
  • Newsletters
  • A variety of Localized Contact Forms

And  because of the flexibility of Websites,  you can change the content as you need to. So for example, as you add new locations or the contact information (like employees) changes, you can simply update your Website.

10. Growth Opportunity

Websites are commonly used to demonstrate ideas to investors and VC companies. It is the logical 1st step in growing your company. So whether you are seeking seed money from an investment firm or looking to grow your business online organically, your Website represents a great opportunity for growth.

11. Market Research

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your clients like and dislike. In addition, you can determine how they feel about certain aspects of your business.  Using simple polling databases and forms, you can easily put together a synopsis of your client demographics and feedback over time periods. Using this marketing research information to empower decisions and well informed purchases to best direct your scientific company Website and business model.

Website statistics show you how much traffic your website receives but more importantly, these modern reports show a micro view of where the visitor is from, how long they were on your site, if they ever visited before and much more.  Marketing research of your scientific Website is made possible with a full compliment of analytical software that is available today for little or no additional cost.

View sample scientific WEBsite here:

Read More about our scientific website and Web Designs here.