Getting Local Results for Your Website
SEO or Search Engine Optimization is the latest buzzword in the world of internet marketing. This technique entails optimizing your website and other business pages so that they are ranked higher than your competitors’ pages in search engine rankings.
SEO ensures better visibility, more traffic and hence better business for you. The internet is worldwide, however, and both local and global businesses are all vying for the attention of customers. It is important to see if you are getting local results for your website from your SEO campaign.
Importance of Local SEO for getting local results for your website
The ultimate aim of your SEO campaign should be to achieve and retain a high Search Engine Results Page (SERP) ranking by implementing ethical strategies that will be effective in boosting your sales. If you are a small enterprise with limited reach, the local market is naturally more fertile and accessible for you than a global exposure.
A structured approach with preset objectives will make it easier for you to tap your local customers through online marketing and create your own niche among thousands of competitors.
Getting Local Results for Your Website-Tips for Successful Localized SEO
If you are not getting local results for your website, it is time to incorporate a few tricks into your SEO strategy.
- After uploading your website, get it listed on popular mapping sites. This will enhance the brand value and credibility of your pages among your local clientele as these sites give priority to local businesses located in a particular geographical territory. If you are not present on the mapping sites, the search engines will rely on other criteria (apart from location) to rank your pages and this will dilute your ranking.
- Use local keywords that include an indicator of your location in order to draw visits from local customers. For example, if you are running a bakery, you are dealing with a perishable product which is easier to sell locally than to transport across different states. For local SEO of your business pages, you therefore need to include the name of your town or neighborhood to attract customers from around the neighborhood and boost your sales.
- Upload a fantastic website with good quality photos. People love viewing photographs; a visual image creates a better impression and helps your customers to familiarize themselves with your company even before doing business with you.
- User reviews are excellent for building the online reputation of a local business and also improve its rankings significantly. It is through reviews that potential customers come to know about a good company in their vicinity and decide to do business with it. Customer reviews are thus great for getting local results for your website and you must upload some good (or even bad) reviews on your business pages.