Controlling your online reputation with pro active requests for reviews.

Online Reputation

If your business depends on your Website then it is important for you to know that your Website traffic depends upon your reputation.

Yes, you have have an online reputation to manage. You have seen the reviews on Google, Yahoo, Yellow Pages and others where people are leaving feedback and reviews.

Web Industry Solutions

REVIEWS BUILD UP ONLINE REPUTATION

These reviews help other people while they are still searching and are yet to establish a relationship with you to see what other people have to say. And of course, most people on the Web are savvy enough by now to realize that the feedback systems may not be 100% accurate but that they are overall trustworthy. And most people drive down to see several feedbacks from several sites before making a decision. After all, isn’t research and the ability to find information sufficient to make an informed decision part of what makes the Internet so great?

Maintaining Online Reputation

Reputation management should be part of your Website strategy for the future.  Have  a look at how important reviews and rankings are by performing a few searches on Google and see that many (especially service companies) Websites are ranked along with their feedback scores.

And even if they are corollary relationships (feedback vs. ranking) you can bet for sure the results are still having an effect as people decide which link to click on. HMMM Should I click on the one with one negative review or the one with 129 positive reviews.

Keeping on top of your reviews and controlling your online reputation through reputation management can be accomplished by promoting feedback requests to your clients. Yes, ask them to show you some love, give some feedback and tell the world about their experience!

An excellent way of keeping the process of asking for requests is by using an e-mail marketing system.  A great example of this is a simple two step process that we use and it works wonderfully.

Step one: Create a autorepsponder  (an e-mail that goes out at a prescheduled time based on an event) e-mail to go out to clients when they inquire on your Web Site (like inquiring through a contact form or Request for quote form on your Web Site).

Step two: Send the same e-mail to your e-mail distribution list once a quarter.

You will be pleasantly surprised that your clients will help you and the results will be very positive for your future traffic and sales.

Using e-mail marketing systems to manage your online reputation can be accomplished through correctly integrating your Web Site forms to an e-mail marketing data base and then sending HTML based e-mail letters to your contact list that is generated organically from your Website.

Online Reputation Management Made Simple

Web Industry Solutions

Integrating Social Media into your Web Site

Social Media into your Web Site

It is hard to believe but Face Book now has 500,000,000 registered users. And still there are business owners who wonder why they need to be on Face Book or other Social Media sites. It isn’t (as I often tell them) that they personally need to be there but that their brand needs to be there! We have to know where to go to put ourselves in front of the potential clients and no doubt the social networks deserve your attention. So linking your Web Site to your Face Book page, your YouTube video channel and your twitter account all makes perfect sense and brings with it a just reward. And if you are in the service industry, other networks are worthy of consideration as well. Examples are: Service Magic, Angie’s List and the BBB. These are mostly referred to as credibility sites but none the less, they are relevant links from and to your Website.

Social Media Marketing

So as social media expands exponentially,  so do the marketing opportunities in this new and exciting space.  Face Book can put your company in front of thousands of prospects and have them clicking onto your Website or blog directly from your Face Book ads.

This is why having a fan page (and a vanity URL with Face Book) makes sense. This is the business version of a Face Book site and it is definitely worth the time investment needed to create it.  Once you have it, you can create and manage marketing campaigns and see all sorts of relevant reports about your site that you can use to make it work better and create more leads and conversions for your external Web Site. It also gives you one more way of interacting with your clients in a clean and predictable way and you will be reaching them where they are.

Social Media Marketing Ways

Once setup, you can integrate all sorts of good content from your main Web Site, from YouTube and more!

Examples:

Post YouTube Videos | Share pictures |  Create events  | Start discussion posts | Send simultaneous messages to all your fans | Run Ads within the social network | See analytical statistics | Create links to your Blog and External Web Sites

Fan pages act as a wonderful marketing strategy by getting the feedback power directly from the fans.  Some businesses wisely create a platform where the fans interact and provide the real energy behind the site while interacting with each other. In doing so, the clients are the ones that are actually promoting the brand.   And the sense of transparency it provides the company goes a long way with potential and existing clients.

A few pointers to keep in mind for your Face Book Site are:

-management  - keep track of things and pay attention

-promoting- news items and special events

- link – to your external site and blog

-brand awareness – Promote your brand and let the fans do the rest of the marketing for you

Connect with your clients through a Face Book Website of your own. It is easier than you think and is part of most great Website success strategies in using Social Media.

What’s with the name Hoover Maneuver?

The Hoover Maneuver

Who is Hoover Maneuver?

I love what I do and have been doing it for about 12 years now. Running Web Industry is exactly what I want to do and I have a blast doing it. Most of the fun and excitement I get from it comes when we score a home run for our clients.

Why Hoover Maneuver?

Sure I know that when we really crank up the leads coming from a Web Site or a Web Site starts to get 5 times the traffic and sales from before we took it over that the owner has got to be saying “I’m sticking with Web Industry”. Yes, that is what we want; satisfied customers who are thrilled with the results. But the big kick is really knowing that all the accumulated knowledge got applied correctly, and in a technically correct way, generating more than the client expected! And that is what I call a Hoover Maneuver.

Hoover Maneuver- Message

Crafting a special success recipe and lining up all the little pieces into another success story is what we call a Hoover maneuver  - Paul Hoover

A Web Site Company that wants to understand your business & industry specifics.

Web Site Company

To effectively design a Web Site company and prepare it for market, one of our main goals is to understand the business that we are trying to promote. We know that every business is slightly different in their goals and thus will have a very specific set of marketing objectives. For example, one company might want to grow their business by creating a strong local Internet presence and high ranking on 5 or 10 keywords. Their ultimate success might rely heavily on the success of those specific keywords in a given region. For example “used furniture in Charlotte, NC “. This exact phrase is one that a client of ours has chosen as part of their success plan.  The next company might intend to grow their business by building one new business location in an adjoining market each year. We have such a client and we are pre-marketing certain keywords and phrases into each new territory before the capitol outlay of brick and mortar.

Web Site Company Knows

Understanding the business model and the primary aim of the company enables us to not only successfully market our clients on the Web but also to keep in step with their overall business objectives. So knowing that ultimately, our clients need to have a Web Site Company that can move with them and work with them through their growth stages tells us that the best place to start a relationship with you, is with us getting to know your business. And we love what each business brings to us and the diversity that it creates for us.

Web Site Company Competency

The experience and combined knowledge we have by having helped start and market so many different companies over the Web is one of our greatest assets.  Think of it this way: who would you rather have help design and market your Web Site?  A. Someone who designs and can really make your site look great or B. A company who has a proven 12+ year track record of successfully marketing companies of all sizes here and around the globe?  (by the way- our sites do look great)

Your best Web Site Company will provide you tailored  web design and marketing solutions based on strong industry specific research, real analytical information, a cross comparison (competitive analysis) of your competitors and a planned strategy with measurements and corrective action plans built into it.  This “requirement for success” can only be made possible by a company that wants to understand your business and industry specifics, that’s a Web Site Company.