HOW TO CREATE A BETTER MEDICAL WEBSITE

Medical Website

The Internet has forever altered the way patients shop for health services through medical website . Your website is now your most important marketing tool, so make sure it provides outstanding value for your patients and your company or practice.

Here are some ways in creating a better and effective medical website.

1. Focus on What Matters

Get them to the Website with great organic SEO (Search Engine Optimization) and then keep them there (and convert them into a client) with contact forms, and other tools. A great design improves your ability to attract visitors, generate inquiries, and support existing patients.

2. Avoid Sites that look great but lack good SEO

We all appreciate elegant design, but “original” websites built from slow loading huge graphics and flash animation are sometimes not worth the high price tag. Find vendors with strong medical and technical expertise. They are more likely to provide the best set of tools to force success from other projects, including beautiful design templates that can be customized to your liking while saving you money.

3. Bigger is Better

Search engines (e.g. Google) reward websites that produce lots of fresh, relevant content. Fresh content should be updated into your site on a regular basis. This will do wonders to establish you as a leader in your area to the search engines and deliver fresh and interesting content to keep you visitors coming back often. Large websites with large amounts of new and developing content are better than small websites, and fresh content is better than old content. Consider adding a Blog to your Website and keeping it updated with regular posts (articles related to your medical Website).

4. Broadcast Your Expertise

Patients go to WebMD and Wikipedia because most medical experts don’t have helpful content on their site. If you hate the word “blog” then call it something else. But do it. Blogging is the most cost-effective way to add valuable content to your site, and it’s an excellent way to bolster your reputation as an expert in your field.

5. Get Found

Search engine optimization (SEO) works better and is more cost affective than any other marketing expense. It improves your search rankings, which increases the traffic to your site. At the very least, invest in a website platform with automated SEO capabilities. If you have the budget, hire a professional firm to create more sophisticated SEO strategies as well as write articles for your blog. You will always have the opportunity to approve or alter the articles they write but let them write and get that content on your site and your rankings high with the search engines!

6. Focus on your core competence

Engaging an IT resource that can deliver on a cost affective website that includes a blog, great SEO and regular maintenance and updates. Outsourcing everything but your core competencies will allow you to focus on your competitive advantages and wow your customers with world class service. Leave the Web marketing to the experts and focus on managing your company and client relationships.

7. Go Paperless

Handling paper documents is costly and irritating. Try to capture as much data electronically as possible. Most back-end software applications can integrate with your website, allowing patients to submit information online at their convenience. For everything else, invest in a website with integrated online forms that are interconnected to a database. This will allow you to query and even market to your users who have previously registered and used your Website contact (or submission) forms.

8. Measure and Evaluate

Remember point #1 … focus on what really matters. If your goals are to attract more visitors, generate more inquiries, and support more patients, then those are the metrics you should track. Your Website should make your bottom line look better with the leads it generates and the customer service it provides. Medical Website.

Get a free quote now from Web Industry Solutions Medical Website

HOW TO MARKET AN INDUSTRIAL WEBSITE

Industrial Website

Industrial Website

An effective industrial website must do two things well. First, it must attract online visitors by means of search engines like Google, Bing, and Yahoo. Second, it must convert those visitors into paying customers or customers that will become loyal to your brand. Most manufacturing firm web sites fail at both these tasks, neither attracting visitors from search engines or impressing those visitors by conveying your firm as an authority in its field. And this is precisely why so many manufacturing firms don’t do anything about their outdated website. They know their web site is bad, but since no one goes to it, who really cares? We can help you change that by adding great “compelling” content and a fresh look that will attract initial traffic organically.

Don’t assume that since you don’t get business from your web site, that no one is searching online for what you sell.  Just look at the graphic at the top of this article to get an idea of just how many searches are performed online for industrial goods and services. It is most likely that there is enormous online demand for the products you sell.

People Searching Are Not Finding You

So how do you turn your obsolete, ambiguous web site into your firm’s most important marketing tool? It’s all a matter of focusing on the basics. Rank with the search engines to get ranking and traffic.  Then convert that traffic to customers through conversion forms and Web based tools they will use on your industrial Website.

Ranking With The Search Engines With SEO

To be found on the internet, you must be found on search engines like Google, Bing and Yahoo. These search engines rank all the web sites in the world against their competitors. The search engines base their results on many things including; quality content, web site architecture, and proper site linking all play a role in solid search engine optimization (SEO) techniques which help web sites rank at the top of the search engine rankings pages. Many people have no idea what makes a web site optimized for search engines but most people do know that it is very important that their site ranks high with search engines. You don’t have to understand the “how it works” as long as you know that it is important.  Just know that SEO is the key to online marketing success, because if the search engines aren’t impressed by your web site, chances are good it won’t be seen by humans at all. And no online traffic means no online sales.

How We Create Industrial website That Rank So High

At Web Industry Solutions, we employ a proven system for creating industrial web sites that rank high in search engines. We abide by a  set of practices recommended by Google in their published “Recommended Best Practices”.  We perform thorough keyword research in your market to see exactly what terms people are searching for. Studying what people are searching for in advance will remove any misconceptions you might have about what keywords to compete with based on the number of times people are searching for it to begin with. You might actually be surprised.

These tests can produce results for hundreds of targeted search terms but most often, you will need to settle on 10 or less. We take the documented results from these tests and actually build your web site around it! We craft the individual web pages to attract a different set of relevant search terms on each one. So you would have a number of optimized pages that would each attract their own set of traffic based on the keyword (or phrases) it was optimized to attract. Of course, it’s all bundles in an eye-catching format that has proven itself time and again to rank high in search engines. We also add well-situated features for the users like print-friendly page options, smart phone integration, web 2.0 capabilities, social media integration, custom contact forms, quote requests, as well as built-in expansion capabilities for blogs, videos, company news, and more.

It’s a complete marketing coordination rather than a static brochure. And it all adds up to one thing. High search engine rankings, greater traffic, and more online sales for you and a better loyalty and online experience from your clients and customers.

Web Industry Solutions: Your Industrial Website Design Solution

Whether you are taking your existing website to the next level or designing a new site from scratch, we have low cost, high impact website designs for any industrial or manufacturing firm and a proven track record of 12+ years for you to depend on. We design websites that will increase your business, generate new leads, increase customer loyalty and increase your bottom line. Regardless of your company size or budget our methods are proven and reliable. Even the smallest firms can profit greatly by a website blueprint that attracts new businesses and generates contacts. We have hosting and maintenance plans for even the smallest of budgets. Contact us here for a free Quote on your Industrial Website needs.

Getting the Most from A Scientific Website

Some of the ways to get the most from launching a scientific website include the following:

Scientific Website Benefits

1. Far Cheaper and Much More Flexible Than Print Advertising

The Internet is very different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed and you will reach a wider audience on the Internet than in any other media.

This is not to say that you shouldn’t use other forms of advertising at all.   Actually, a great strategy is to entice people to visit your website and find out about your company and potentially open a dialogue  between the themselves and  you.

2. Market growth

The Internet has allowed businesses to rupture through the geographical barriers and become easily reached, virtually, from any country in the world by a potential client that has Internet access. In fact, a strong Internet presence is synonymous with market growth and gaining new clients.

3. Diversify Revenue Streams

A website is not just a medium for representation of your company, it is a form of media from which everybody can obtain information in various formats. You can use this media and the flexibility of the Web and all the great software tools, to sell advertising space to other businesses while further promoting your own brand and diversifying revenue streams.

Some business have developed (As part of their Web marketing strategy) a creative way to include other businesses and increase revenues by posting a list of business services on their Website and charging the listed businesses a fee to be listed in their corresponding category.

4. 24 – 7 – 365 access to all.

Your Website will work for you as the best sales person you ever had. Operating 24 hours a day, seven days a week and 365 days a year; your Website will be the most popular method of people finding you and contacting your business from anywhere, at any time.

5. Offering Convenience

One of the greatest advantages for a scientific Website is the conveniences that can be offered. Your Website visitors should be able to quickly find anything and anyone associated with your organization on your Website. It is expected of any corporate scientific Website to offer convenient features such as “Search Options”, “Driving Directions”, multiple contact methods such as “RFQ”, “RFP”, General Contact forms and more. All of these conveniences on your site are some of the reasons that scientific Websites can be a convenient tool to your clients.  By offering convenience, a point of reference and a strong element of customer service, you will add value to your offering and your customers will experience a higher level of satisfaction while actually increasing your business efficiencies.

SCIENTIFIC WEBSITE ADVANTAGES

6. Add Value and Satisfaction

Your website can add value in other ways too, by featuring tips, frequently asked questions, advice on relevant topics and general interest content, you can  wow your customers with compelling content. This will also help them not only to remember you better but to consider you as an expert in your field and thus reward you with the due reward of their business and repeat trafficking of your Website.

7. Standardized Sales Performance

Unlike dealing with people, your Website is a perfect environment for consistency, testing and quantifying results automatically. This can be done with measurements frequently used with Websites such as Google Analytics (A free tool provided by Google) and by adjusting content to optimize your targeted clients by geography and areas of interest. By looking at which approaches pitches have worked in the past and those which have not, you can fabricate the ultimate sales tool  (and messages) with your website.

8. Improve credibility

A website gives you the opportunity to tell potential customers who you are and why they should do business with you.  Why you deserve their trust and confidence should be evident in the design of your Website and your credibility should be woven into every page of your scientific Website.

In fact, many people use the internet for pre-purchase “research”. They research you online first before ever contacting you and use your Website as a gauge to determine if you are credible enough to do business with.  More and more, people rely upon online reviews and feedback for product brands, companies (and sites) to base their purchasing decisions.

9. Promoting your  Brick  and  Mortar  Presence

Your Website is the best way to advertise your Brick and Mortar presence and provide all sorts of lead ins and incentives to drive your clients directly to your physical locations.

Among the tools you can incorporate on your site to promote your Brick and mortar are:

  • Maps
  • Printable Coupons
  • Virtual tours
  • Product Information Sections
  • Promotions
  • Contact forms
  • Newsletters
  • A variety of Localized Contact Forms

And  because of the flexibility of Websites,  you can change the content as you need to. So for example, as you add new locations or the contact information (like employees) changes, you can simply update your Website.

10. Growth Opportunity

Websites are commonly used to demonstrate ideas to investors and VC companies. It is the logical 1st step in growing your company. So whether you are seeking seed money from an investment firm or looking to grow your business online organically, your Website represents a great opportunity for growth.

11. Market Research

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your clients like and dislike. In addition, you can determine how they feel about certain aspects of your business.  Using simple polling databases and forms, you can easily put together a synopsis of your client demographics and feedback over time periods. Using this marketing research information to empower decisions and well informed purchases to best direct your scientific company Website and business model.

Website statistics show you how much traffic your website receives but more importantly, these modern reports show a micro view of where the visitor is from, how long they were on your site, if they ever visited before and much more.  Marketing research of your scientific Website is made possible with a full compliment of analytical software that is available today for little or no additional cost.

View sample scientific WEBsite here: http://www.webindustry.com/sample_scientific-website-design.php

Read More about our scientific website and Web Designs here.