Industrial Website Design
Industrial websites deal with different operations between two businesses. In technical jargon, they are called Business to Business websites or B2B websites for short. The needs and demands of these websites are different from other websites that deal with interaction between businesses and customers.
While B2C websites can be flashier and have more emphasis on visual appeal, B2B websites should be more oriented toward offering solid information.
Industrial Website Design IN business OPERATIONS
Industrial website design should be done keeping its informative value in mind. Below are certain tips that help in this regard.
Content is always the focus
One of the aspects that always has to be followed when whole designing an industrial website is to ensure that content is given priority. As a designer, you should tone down JAVA and Flash programming and provide HTML programming that is very content-specific.
Keep animations and graphics to a minimum and capitalize on the space available on the page to offer high quality content to the visitor. Another important aspect is to ensure that industrial websites be regularly updated with regard to the launch of latest technologies in the niche and latest products. Make sure that product descriptions and reviews are posted prominently.
Industrial website design is focused towards business persons
Most of the people who visit an industrial website are businesspersons themselves. So they know exactly what they are looking for. Their specifications are very clear as well. When such people visit your industrial website, they bypass the visual value of the website and look for the information or product they want.
What they are interested in is a well-written description of the product, precise product technical specifications, various uses of the product, cost, warranty, advantages of the product, limitations and all such information. You can utilize the space to provide a good picture of the product. An industrial website design, therefore, has to be clear, crisp and to the point.
Easy and quick navigation
Businessmen are busy people. They like coming directly to the point and having their requirements met. So an industrial website needs to be well organized, well categorized and easily navigable so that visitors can quickly find their requirements and check out various options. Avoid distractions such as pop-ups in industrial websites.
Have good interlinking between various pages of the website so that visitors can easily find the product that they are looking for. Easy and quick navigation is the backbone of an industrial website.
Excellent e-commerce solutions
A prerequisite of industrial website design is excellent e-commerce solutions. Shopping cart, product catalogs and downloadable pictures, catalogs and other relevant information should be customized as per the business.
In addition, the website should also be equipped with good customer service features. Contact details and different ways of approaching the business should be provided.
Finally, an industrial website design should be focused on generating customer leads as well. So make sure that you have e-mail requests and membership offers on all pages.
Content is always the most important aspect of an industrial design. Focus on providing complete information on various products and resist adding bells and whistles and your website is sure to earn a good reputation in the B2B world. Industrial Website Design.Industrial Website Design